Aqua Reflections

OPPORTUNITY

Danone AQUA is the dominant leader in mineral waters in Indonesia.  They did not, however, have an entry in the premium, HORECA (hotel, restaurant, catering) segment. Could their AQUA brand, while dominant in the RTD segment, be extended successfully into the premium segment? One strong competitor, EQUIL, was established in this segment as a premium, European styled product.

INSIGHT

AQUA’s advantages in Indonesia are its deep local heritage, local water source, and commitment to the community. To elevate the brand into a premium segment, we stayed true to their local roots.

The Hippest Drinking Water by Aqua and Sebastian Gunawan

You probably had read the news from our tweets that Aqua launched Aqua Reflections and the bottle was designed by Sebastian Gunawan. After uploading the picture of Aqua Reflections bottle to our Twitter account, lots of good comments came in. Apparently Aqua Reflections won the hearts of many people. So, I guess it deserves further write ups after those tweets.

 

Aqua isn’t the first drinking water brand which collaborates with fashion designer to design the bottle; for example, Evian did it with Jean Paul Gaultier, Paul Smith and Issey Miyake. However, Aqua made a revolutionary in Indonesia. This most reputable drinking water in Indonesia launched Aqua Reflections targeted for premium market. The philosophy behind the name is a reflection of personality that moves forward, dynamic, modern and balanced with healthy body.