To raise awareness on heart disease and how important healthy lifestyle is, “Go Red For Women!”, a campaign by Yayasan Jantung Indonesia was again held during Jakarta Fashion Week. It happened on the third day of JFW2012, Monday, November 14, 2011. This year YJI collaborated with Sebastian Gunawan, who also worked with Christina Panarese, to present a fashion show dedicated for the campaign. In line with the campaign, most of the guests of the shows wore red.
The show opened with beautiful melodies of the harp Maya Hasan. As Maya was playing her tune, Zivanna Letisha, Mesty Ariotedjo, and Susan Bachtiar as ambassador sand spokespeople of YJI walked through the runway wearing Sebastian’s.
The event also covered a charity auction. Two charity auction items
which are Christian Louboutin fuchsia-sequined peep toe heels and
diamond rings were both sold for Rp30.000.000. All the money raised from
this auction will be allocated to fund heart surgery of people who
can’t afford it.